WEALTH & PURPOSE

What Should High-Net-Worth Investors Look for in a Financial Advisor?

From the Book

Two-Comma Wealth: Investment, Tax, and Estate Strategies to Consider When Your Net Worth Exceeds a Million Dollars

By George Stefanou, CFP®, CPWA®, CEPA®

Chapter: Chapter 9: Purpose-Driven Planning

Section: What to Look for in a Financial Advisor


Excerpted from Two-Comma Wealth: Investment, Tax, and Estate Strategies to Consider When Your Net Worth Exceeds a Million Dollars, published April 15, 2025.

The planning principles discussed here are intended to be enduring, but tax laws, retirement rules, Medicare thresholds, estate and business laws, investment conditions, and other regulations can change over time. Any specific thresholds, limits, ages, tax brackets, or regulatory references should be understood in the context of the book’s publication date and verified against current rules before being applied. Ellipses indicate where portions of the original text have been omitted for length, relevance, or durability. This material is for educational purposes and is not individualized investment, tax, legal, insurance, Medicare, valuation, or transaction advice.

“Choosing the right financial advisor is one of the most important decisions you’ll make. Managing two-comma wealth requires more than just basic financial advice—it takes specialized knowledge, a comprehensive approach, and someone who understands the complexities of high-net-worth individuals. A proactive advisor will anticipate challenges and opportunities before they arise, ensuring your financial strategy adapts as your needs evolve rather than reacting after issues occur.

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In addition to experience and longevity, look for an advisor with a dedicated team. Solo advisors, while well-meaning, may not have the bandwidth to provide the level of service that high-net-worth individuals require. A strong internal team allows your advisor to deliver timely service, offer proactive communication, and ensure your financial needs are met without being stretched too thin. If anything were to happen to your primary advisor, having a team in place ensures that your financial plan continues smoothly, providing you with peace of mind.”

“Beyond technical skills and qualifications, it’s essential to find an advisor with high emotional intelligence (EQ), not just intellectual intelligence (IQ). Managing wealth is about more than numbers—it’s about understanding what matters most to you personally. You want an advisor who takes the time to ask meaningful questions, listens carefully to your goals, and helps you explore how your financial decisions can align with the highest levels of Maslow’s hierarchy of needs, like self-actualization and fulfillment. This requires someone who can guide you in using your wealth to create a life of purpose and meaning, not just grow your portfolio.

An advisor with strong EQ will help you navigate the topics covered in this book that matter to you—whether it’s achieving financial security, creating lasting memories, or establishing a legacy for future generations. They should be a trusted partner who helps you reflect on what brings you joy and how to use your financial success to enhance your life.

Two-comma wealth individuals often need specialized services in areas like estate planning and tax strategy. A knowledgeable and well-connected advisor can tap into this network when needed, ensuring you receive the best guidance from experts in those fields.”

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“Ultimately, the right advisor is more than just someone who manages your investments. They should act as a guide through life’s changes, help facilitate important family discussions, and work alongside your team of other professionals—like your accountant, estate attorney, and tax advisor. A great advisor will challenge you to think big but also ensure that your financial strategies are practical and aligned with your long-term goals.

When you find an advisor who has the experience, emotional intelligence, credentials, and team to support you, you’re ensuring that your wealth is not just growing but being protected and aligned with the life you want to live. At two-comma wealth, your financial needs go beyond what an average advisor can offer—you need someone with specialized expertise, the ability to navigate complex tax and estate strategies, and a deeper understanding of how to align your wealth with your long-term goals and values. Make sure you choose someone who will be there for you—not just today, but for the long haul.”

Questions to Consider

Questions a reader may consider: Does the advisor have experience with similar complexity? Is there a team? How is tax/estate/legal coordination handled? Does the advisor communicate proactively? Does the advisor understand both financial goals and the personal priorities behind them? Is there a long-term continuity plan? Credentials can be useful evidence of education, but no designation by itself establishes fit.

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George Stefanou, author of Two-Comma Wealth

About George Stefanou, CFP®, CPWA®, CEPA®

George Stefanou is the author of Two-Comma Wealth and founder of Stefanou Wealth Management. A financial advisor since 2009, he helps families navigate investment strategy, retirement income, tax considerations, and estate and legacy planning. Through his writing, George helps readers make more informed decisions about preserving, using, and transferring the wealth they have worked hard to build.